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This web page states the following, "Welcome to Koru Ceremony LLC." We saw that the web page said " At Koru Ceremony we strive to honor new beginnings through ceremony." It also said " We delight in assisting couples as they celebrate one of lifes greatest moments. Your ceremony is the heart of your wedding day. We believe your ceremony should be a reflection of who you are and your unique relationship. Together, we will create a joyful, personalized ceremony that is warm and inviting. To check for our availability." The header had best wedding officiant in Madison as the highest ranking optimized keyword. It is followed by WI, wedding officiants in WI, and non-denominational officiates which isn't as ranked as highly as best wedding officiant in Madison. The next words koruceremony.com uses is wedding minister in Madison. WI was included and could not be seen by web crawlers.